‘One size fits all’ is no longer relevant to today’s customer: Ello Media’s Anwar Sultan on CX in 20

Ello Media is a Manchester-based agency that specialises in acquisition, engagement and loyalty schemes.

I recently sat down with Nikki Gilliland, to discuss what I think is the real key to loyalty – and how CX will evolve this year.

To read the full interview, click here: https://econsultancy.com/one-size-fits-all-is-no-longer-relevant-to-todays-customer-ello-medias-anwar-sultan-on-cx-in-2022/